MAHI Leather
Increased US Rankings

MAHI Leather

Ethically produced leather bags and accessories.

 

Ranking 1st in Google USA in just 3 months

MAHI Referring Domains
 

The client

MAHI Leather hand-make leather backpacks, travel bags, satchels and more. All of the materials they use are ethically sourced meaning they only use leather that results as a by-product of meat and dairy farming in India.
 

The brief

To improve the rankings of specific high value keywords, specifically in the USA, and increase the overall organic traffic to specific product pages.
 

The strategy
Campaign date: May 2019 – To present

The SEO Strategy involved a detailed on-site audit, optimisation, keyword and new market research. Once we had identified edits to be made to the product landing pages to improve their SEO performance we began a content marketing strategy which involved us creating high quality, engaging content to form the basis of a highly targeted outreach campaign.
 

The results
  • Ranking number 1 in USA for “Leather Holdalls”, “Vegan Leather”, “Cowhide Backpack” and many more.
  • Over 3K new visitors to the site through Organic Traffic
  • 82 backlinks from 57 unique domains built to the site within 3 months
More SEO Case Studies


 

My Baggage
International Ranking Increase

My Baggage

Door to door luggage shipping company operating worldwide.

 

Conversions increased by 222.21%

 

 

The client

My Baggage is a door to door luggage shipping service which helps students, tourists, expats, businesses, the forces and seasonaries send their luggage ahead to their destination saving them both time and money by avoiding airline excess baggage fees.

The brief

To improve rankings for specific high value keywords in order to dominate the luggage shipping niche and increase the conversion rate of visitors to customers as well as break into the US and Australian marketplace.

The campaign

Start date: February 2018 – present
Starting with a comprehensive technical audit, we set about optimisting the website and it’s architecture and developed a strategy that focused on creating high quality content that could be linked to.

 

With a clearer site structure and highly optimised landing pages, we executed an international link building campaign. This occured simultaneously with an offsite strategy to boost domain authority in order to outperform competitors and break into new markets.

The results
  • 185.24% increase in Organic traffic
  • Referring domain links increased from 518 to 758
  • Referring pages links increased from 1,173 to 2,443
  • 222.21% increase in campaign goal completions

 

More SEO Case Studies

SpecifiedBy Case Study
SpecifiedBy
Increased User Sign-ups
Case Study Types :  SEO
MAHI SEO Case Study
MAHI Leather
Increased US Rankings
Case Study Types :  SEO

The Scholarship Hub
Technical SEO Boost

The Scholarship Hub

Leading database of UK Scholarships, grants & bursaries. 

 

Organic traffic increased by 51.44% in 6 months

 

 

The client

The Scholarship Hub is the UK’s leading independent database for apprenticeship scholarships, grants and bursaries. They donate at least 50% of their profits back into developing new scholarships for students around the UK and the world.

 

The brief

To increase the number of new user sign-ups, with particular focus on gold member registrations as well as improving overall rankings and overtaking online competitors including universities and .gov/.edu websites.  

 

The campaign

Start date: May 2018 – present
A full technical audit of the website was carried out to identify any possible issues hindering the performance of the website and improvements that could be implemented. Alongside the technical audit, a full analysis of the content was also carried out to establish how it was performing in relation to their more authoritive competitors. 

 

With the technical fixes carried out and a content strategy put in place we embarked on a link building campaign centred on increasing the awareness and visits to specific pages on the website.

The results
  • 42.03% increase in New User Sign-Ups
  • 51.44% increase in Organic Traffic
  • 40.88% increase in Gold Member Annual Package
  • 41.02% increase in Overall Traffic to Website

 

More SEO Case Studies

SpecifiedBy Case Study
SpecifiedBy
Increased User Sign-ups
Case Study Types :  SEO
MAHI SEO Case Study
MAHI Leather
Increased US Rankings
Case Study Types :  SEO

SpecifiedBy
Increased User Sign-ups

SpecifiedBy

Building product search, discovery & comparison.

 

Organic traffic increased by 124.72%

 

 

The client

SpecifiedBy is a leader within the field of product and manufacturer specification disrupting the construction industry with an online database of over 74,000 building products.

 

The brief

To increase the overall organic traffic to the website with a focus on product and manufacturer pages as well as increasing the number of new user registrations.

 

The strategy
Campaign date: July 2015 – December 2017

The SEO Strategy involved a detailed on-site audit, optimisation, keyword and new market research alongside an on-going, content led link earning strategy including outreach to industry influencers and usability analysis.

 

Recognising that the quality of the content we could produce would give SpecifiedBy a distinctive edge over their competitors we set about collaborating on a knowledge base on the website knowledge.specifiedby.com which would act as a go-to hub of information for their audience.

 

The results
  • 124.72 increase in Organic Traffic
  • 132.59% increase in User Registrations
  • 52.39% fall in Abandonment Rate
  • 116.16% increase in Goal Conversions from Organic Traffic

 

 

More SEO Case Studies