The Scholarship Hub
Technical SEO Boost

The Scholarship Hub

Leading database of UK Scholarships, grants & bursaries. 

 

Organic traffic increased by 51.44% in 6 months

 

 

The client

The Scholarship Hub is the UK’s leading independent database for apprenticeship scholarships, grants and bursaries. They donate at least 50% of their profits back into developing new scholarships for students around the UK and the world.

 

The brief

To increase the number of new user sign-ups, with particular focus on gold member registrations as well as improving overall rankings and overtaking online competitors including universities and .gov/.edu websites.  

 

The campaign

Start date: May 2018 – present
A full technical audit of the website was carried out to identify any possible issues hindering the performance of the website and improvements that could be implemented. Alongside the technical audit, a full analysis of the content was also carried out to establish how it was performing in relation to their more authoritive competitors. 

 

With the technical fixes carried out and a content strategy put in place we embarked on a link building campaign centred on increasing the awareness and visits to specific pages on the website.

The results
  • 42.03% increase in New User Sign-Ups
  • 51.44% increase in Organic Traffic
  • 40.88% increase in Gold Member Annual Package
  • 41.02% increase in Overall Traffic to Website

 

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