My Baggage SEO Case Study
International Ranking Increase

My Baggage

Door to door luggage shipping company operating worldwide.


Conversions increased by 222.21%


The client

My Baggage is a door to door luggage shipping service which helps students, tourists, expats, businesses, the forces and seasonaries send their luggage ahead to their destination saving them both time and money by avoiding airline excess baggage fees.

The brief

To improve rankings for specific high value keywords in order to dominate the luggage shipping niche and increase the conversion rate of visitors to customers as well as break into the US and Australian marketplace.

The campaign

Start date: February 2018 – present
Starting with a comprehensive technical audit, we set about optimisting the website and it’s architecture and developed a strategy that focused on creating high quality content that could be linked to. We also set up an international PPC campaign to run alongside the SEO strategy.


With a clearer site structure and highly optimised landing pages, we executed an international link building campaign. This occured simultaneously with an offsite strategy to boost domain authority in order to outperform competitors and break into new markets.

The results
– 185.24% increase in Organic traffic
– Referring domain links increased from 518 to 758
– Referring pages links increased from 1,173 to 2,443
– 222.21% increase in campaign goal completions