Evalian
Organic Visibility and Traffic Increase

Evalian

Data protection, GDPR and information security consultants.

 

755.95% increase in visits to the website in 7 months

Evalian traffic increase

 

The client

Evalian are a data protection, ISO certification and information security consultancy firm who provide hands on training and analysis for businesses of all sizes across the UK.
 

The brief

To generate organic traffic and establish visibility on page 1 of search engines for a new website that was almost solely reliant on paid ads.
 

The strategy
Campaign date: January 2020 – To present

As with all of our SEO campaigns, our approach focused on the 3 core pillars, technical, relevance and authority. Through a detailed technical audit of the website we identified edits to be made and devised a link-building strategy that would focus on creating engaging content that would help them to stand out above their competitors.

We also managed their Google Ads campaigns, optimising the ads, conducting new keyword research and making them more efficient yet cost effective.
 

The results

– Over 1.2K new visitors to the site through Organic Traffic
– 86 backlinks from 71 unique domains built to the site within 7 months
– Ranking on page 1 of Google for several high value keywords including “DPO as a Service”, “GDPR Consultancy Services” and “Outsourced Privacy Support”